Estúdio Cargo

Complete branding creation for Estúdio Cargo, a collaborative design studio in Recife. The idea here was to use the term ‘cargo’ in favor, producing a memorable and consistent identity while being fun and enjoyable to look at.

The project included brand creation, visual identity, iconographic identity and institutional website.

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This small family of icons is as much a part of brand communication as it is of visual repertoire. They represent the work process of the studio.

Initial idea or raw material > creative energy of transformation > final product

Iconographic family to illustrate the types of services offered by the studio.

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